VPAL, VP Records’ subsidiary label teams up with Lady Saw’s label Diva Records to release her new album Alter Ego, available from November 18, 2014. The Queen of Dancehall is celebrating 25 years in the business with Alter Ego.
The album puts her creativity on full display and showcases both the racy side of “Lady Saw” and the more subdued side of “Marion Hall.” The album features collaborations with Beres Hammond, Estelle, Ali Campbell ofUB40 and Flo-Rida. Judging by her latest singles, “Hoping” and “Me & Mi X”, Lady Saw is adding some extra sizzle to the holiday season and posed to ignite the charts. The Queen is back and she means business.
Lady Saw is a musical pioneer. She is the first female Jamaican artist to win a Grammy, certify as a triple-platinum artist and headline dancehall shows outside her native country. Born Marion Hall in Galina (parish ofSaint Mary), she started her career on local sound systems like many artists on the island. As a female artist in a male-dominated world ofJamaican dancehall reggae, Lady Saw defeated all odds when she went on to top the Jamaican charts with “Find a Good Man.” In 1999, she had a major hit in the United States with “Smile,” recorded with Vitamin C, which peaked at number 18 on the Billboard Hot 100.
The song was also a major hit in New Zealand and Canada and made certified gold with over 500,000 sales. In 2002, her collaboration with No Doubt, “Underneath It All” reached number three in the U.S. and sold more than three million copies, reaching triple platinum certification. The track also won a Grammy Award for ‘Best Performance by a Duo or Group.’ Lady Saw released a total of 6 albums on VP Records and then formed her own label called Divas Records.